The Brief
Create a social media launch strategy with limited brand assets and develop a system to empower future online growth while staying aligned with strong brand values.
Wholesyum is a female-founded food and lifestyle company focused on making nutritious food accessible for busy families while reducing local food waste.
“From day one, Rachel has gone above and beyond for me and my company.
Her attention to detail and ability to capture what I am looking for in my content is unmatched by anyone else I have worked with.”
— Meghan Andrade, Wholesyum Founder
The Work
Over a three-month period in collaboration with Swank Creative, we developed:
An effective and practical plan to bring this new business online.
A founder-led content strategy, championing short-form lifestyle video, community engagement and Instagram shopping.
A suite of custom-branded social media templates and assets.
A strong online brand foundation that is well-positioned for future scalability.
The foundation of a new and engaged online community, with performance data to inform future content.
A coaching system that empowered the in-house Wholesyum team to confidently move forward with their digital growth.
The Results
Organically reached over 14,000 new users across Meta platforms.
Drove over 2,500 content interactions.
Achieved over 2,300 website page views and 962 unique visitors with organic social as a primary driver.
Follow Along
Instagram: @hellowholesyum
Website: wholesyum.ca
Brand photography by Tegan McMartin & Carefree Photo.
Project managed by Swank Creative.
