Headshot of Rachel Simrose taken by Darby Magill

I help brands show up better online.

Things I love, in no particular order:

☕ Hunting down an amazing cup of coffee in a new city
📱 Demystifying the world of social media for business owners 
💭 Creative strategic brainstorming sessions
🌊 Swimming in pretty much any open body of water I can find
✨ Purpose-driven brands challenging the status quo

As a social media strategist, content creator, and brand storyteller, I help businesses build authentic online communities—that also look great. Most recently, this has entailed collaborating with agencies behind the scenes to support their in-house teams, consulting on product development and client offerings, and developing internal marketing initiatives for the agencies themselves.

I’m particularly passionate about creating practical, video-focused social media strategies that work effectively within an integrated, full-funnel marketing approach. I value thoughtful and clear communication, any opportunity to flex some creative muscle, and building meaningful connections.

Kind Words About Working With Me & Client Testimonials

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Kind Words About Working With Me & Client Testimonials |

  • “What impressed me about Rachel was her attention to detail, critical eye for our product and acute understanding of where social media is headed. She truly takes pride in her work, and it showed during the time we worked together.”

    — Joe Teo, HeyOrca CEO

  • “Over the 5+ years that we worked together at Glacier Media Digital, Rachel was a stellar team member, contributor, brand ambassador, and subject matter expert. She evolved from a supporting role into leadership, and at every stage, she helped to shape and define our product and its delivery.”

    — Laura Larson, Former Director of Marketing Operations at Glacier Media Digital (now Lodestar Digital)

  • "From day one, Rachel has gone above and beyond for myself and my company. Her attention to detail and ability to capture what I am looking for in my content is unmatched with anyone else I have worked with. I appreciate her openness to feedback for any changes and willingness to get to know and understand the brand so she can create authentic content that captures your story perfectly. Can't wait for our next project! Do yourself a favour and hire her. You won't be disappointed."

    —Meghan Andrade, Wholesyum Founder & CEO