The Brief

Develop and execute an ongoing social media content strategy across multiple platforms, creating scroll-stopping content that showcases custom storage solutions and drives awareness across British Columbia.

California Closets BC is a Canadian-owned and operated custom storage company serving BC for over 25 years, helping homeowners transform every room in their home with beautifully designed, made-to-measure solutions.

 The Work

Over an eight-year partnership — first through Lodestar Digital and continuing as an ongoing contractor — I have provided:

  • A multi-platform content strategy spanning Instagram, Facebook, TikTok, YouTube, and Pinterest.

  • End-to-end content creation, including video editing, graphic design, caption writing, and creative direction.

  • Consistent short-form video deliverables tailored to each platform's format and audience.

  • Community-building content championing local BC audiences across Greater Vancouver, the Okanagan, and Vancouver Island.

The Results

Year to date:

  • Increased Instagram views by 34%.

  • Achieved a 54% increase in reach on Facebook.

  • Doubled overall TikTok content engagement.

  • Grew YouTube subscriber base by 40%.

Follow Along

Instagram: @californiaclosetsbc
Facebook: California Closets BC
YouTube: @californiaclosetsbc
TikTok: @californiaclosetsbc

Brand photography/videography by Hayley Bridger & Jelle Dijkstra.
Project managed by Lodestar Digital.